Email marketing and social media are powerful tools on their own, but when combined, they create a marketing powerhouse. By using social media to collect new contacts and integrating it with your email campaigns, you can grow your audience, increase engagement, and amplify your message. Here’s how to get started.
How to Use Social Media to Collect New Email Contacts
1. Add Sign-Up Forms to Your Social Media Profiles
Most platforms allow you to link to a landing page or embed forms directly.
How-To:
On Facebook, add a “Sign Up” button that links to your subscription form.
On Instagram, include a link to your email sign-up page in your bio or through Linktree.
On LinkedIn, use the “Contact Us” button on your business profile.
2. Run Social Media Ads for Lead Generation
Use platforms like Facebook, Instagram, or LinkedIn to create lead generation campaigns.
Steps:
Set up lead forms in your ad campaign where users can submit their email without leaving the platform.
Offer incentives such as discounts, free e-books, or exclusive content to encourage sign-ups.
Ensure you integrate these leads with NeoDeliver using automation.