Whether you’re new to email marketing or an experienced marketer, tags are a powerful tool that can help you better organize your audience, personalize your campaigns, and increase engagement.
In this guide, we’ll explain what tags are, how they work, and how you can use them effectively in Neodeliver.
What Are Tags?
Tags are labels or categories that you can assign to your contacts. Think of them as sticky notes or badges you attach to a contact to describe something about them—like their preferences, actions, or traits.
Tags help you group, organize, and segment your audience based on specific attributes or behaviors. Unlike predefined fields (like name or email), tags are fully customizable, making them versatile for various use cases.
Why Shoud I Use Tags?
Tags are useful for:
Organizing Contacts: Easily group contacts based on criteria such as interests, location, or behavior.
Personalizing Campaigns: Send targeted campaigns to specific groups of people by filtering contacts with certain tags.
Tracking Engagement: Label contacts based on their interactions with your campaigns (e.g., “Clicked_Link” or “Event_Registered”).
Automating Workflows: Automatically assign tags when contacts perform specific actions, such as signing up for a webinar or completing a purchase.
Improving Metrics: Focus your efforts on highly engaged segments of your audience for better performance.
Common Questions About Tags
Q: Can I assign multiple tags to a single contact?
Yes! A single contact can have multiple tags, allowing for more detailed segmentation.
Q: Can I remove tags from a contact?
Absolutely. You can edit or remove tags at any time.
Q: Are tags visible to my recipients?
No. Tags are internal to Neodeliver and are not visible to your email recipients.