If you’re looking to elevate your email marketing game, segments are a powerful way to fine-tune your audience targeting, improve engagement, and boost your campaign performance.
What Are Segments?
Segments are dynamic groups of contacts created based on specific conditions or criteria. Unlike tags, which are manually assigned, segments are automatically populated and updated as contacts meet or stop meeting the criteria you define.
Think of segments as smart groups that constantly adjust themselves to ensure you’re always targeting the right audience.
Why Use Segments in Neodeliver?
Segments are a game-changer for marketing campaigns because they allow you to:
Target Precisely: Send highly relevant content to specific subsets of your audience.
Save Time: Automate audience selection instead of manually updating lists.
Boost Engagement: Personalize campaigns for better open, click-through, and conversion rates.
Improve Metrics: Focus your efforts on high-potential segments to maximize ROI.
Stay Dynamic: Automatically include or exclude contacts as their data or behavior changes.