With Neodeliver’s GA Tags Settings, you can seamlessly integrate Google Analytics tracking into your email campaigns. This ensures you can monitor and analyze how recipients engage with your links, giving you valuable insights into your campaign’s performance.
In this guide, we’ll explain what GA tags are, why they’re useful, and how to configure them in Neodeliver.
What Are Google Analytics (GA) Tags?
GA tags are URL parameters (also called UTM parameters) that you append to your links to track campaign performance in Google Analytics. These tags allow you to see:
Which email campaigns are driving traffic to your website.
Which links within your emails are most effective.
How recipients interact with your content after clicking your links.
Those settings can be configured from your Contact Preferences Settings
UTM Parameters
utm source: Identifies the source of the traffic (e.g., “newsletter”).
utm medium: Specifies the marketing medium (e.g., “email”).
utm term (optional): Tracks keywords for paid campaigns.
utm content (optional): Differentiates similar content within a campaign (e.g., “Header_Link” vs. “Footer_Link”).