What Is Email Deliverability?
Email deliverability refers to the ability of your email to reach your subscribers’ inboxes instead of being blocked or sent to spam. It depends on factors like your sender reputation, email content, and technical setup.
Top Best Practices for Improving Email Deliverability
1. Build a Quality Email List
Avoid purchasing email lists, as they often contain invalid or unengaged addresses.
Use opt-in forms to collect emails from subscribers who genuinely want to hear from you.
Tip: Implement a double opt-in process to confirm subscribers’ interest.
2. Maintain a Clean Email List
Regularly remove inactive or invalid addresses to prevent high bounce rates.
Segment your list to send targeted emails based on user behavior.
Tip: Use email validation tools to identify bad addresses before sending.
3. Craft Relevant and Valuable Content
Avoid spammy language, excessive exclamation marks, and all-caps text.
Deliver content that matches what subscribers signed up for.
Tip: Use personalization to make emails feel tailored to each recipient.
4. Send Emails Consistently
Sudden spikes in email volume can trigger spam filters.
Develop a regular sending schedule to maintain a predictable reputation.
Tip: Gradually scale up email campaigns for new domains.